The time it takes depends on the length and complexity of the project. For most basic projects like blog posts or web pages, I can deliver a first draft in 1-2 business days. For longer form projects like ebooks or entire website content, it may take 1-2 weeks.
Two years ago, I made the tough decision to move on from my job as a graphic designer at a fast-paced agency. Although I loved design, the stressful working environment was ultimately not a good fit for me. Instead of being pulled down by the situation, I decided to take an empowering path forward: transitioning into a Content Strategist and Copywriter.
Learning about SEO, data analytics and copywriting has given me invaluable skills to create content that resonates with audiences on the web. Every day is a challenge and I'm constantly juggling tasks, interests and ideas - but it's all worth it when I can see how my work impacts clients and makes a meaningful difference in the world of marketing.
My portfolio includes a variety of work, from news articles and SEO copywriting to 3D renders and animations.
My 3D art has been featured on the editorial feed of Unsplash, a stock photography website. I've gotten over 1M views and 100K downloads on Unsplash.
My Forum Letters of the Week has also been featured on The Straits Times.
So if you're ready to experience the magic of winning words, get in touch – let's start writing!
My process is collaborative and iterative. First, I conduct an initial discovery call to understand your goals, brand and target audience. Then I do research, outline key messages and deliver a first draft. We review the draft together, refine and edit based on your feedback, and repeat the process until you're completely satisfied with the final copy.
The most important thing is to be available to answer questions, provide feedback and review drafts in a timely manner. The more context and materials you can provide upfront, the better able I'll be to deliver copy that truly embodies your brand's voice and speaks to your customers.
I work with businesses of all sizes on a range of copywriting projects including: website content, blog posts, social media posts, sales pages, ebooks, brochures, case studies, email marketing campaigns, ads, video scripts and more. Just let me know what you need help with and I can determine if it's a good fit for my scope of work.
As someone with a passion for English language and literature, the ability to express my ideas through the written word is my greatest strength. It's something that I take pride in and strive to sharpen every single day.
But I don't stop there - I believe in going further by bringing those ideas to life through visuals too! That's why I'm familiar with programs like Adobe Creative Suite and Figma, which allow me to craft vibrant expressions of my ideas in both written and visual formats. Whether it's a creative writing project or an artful endeavor, these experiences make me the perfect candidate for any task requiring innovation and creativity!
I tend to overthink. I would work on a project and then suddenly start mulling over each detail of the work, leading me to worry about making mistakes and second-guessing my decisions.
My tendency to overthink and overdo things can sometimes be a blessing, as I strive for excellence, but it can also become a hindrance, causing me to spend too much effort on the smallest details and struggle to stay focused.
To overcome this issue, I am learning how to break down challenges into achievable steps, be clearer with my intentions, and focus on producing quality work instead of getting stuck in an endless cycle of overthinking.