I build websites and
content that are functional
and beautiful.

For The Travel Store, I worked across storefront development, Shopify backend setup, product catalogue management and SEO content. The project brought together the visual shopping experience and the product information behind it, with the aim of helping customers discover luggage and travel essentials, compare their options and make informed purchasing decisions. My work included building out product listings with imagery, pricing, descriptions and variants, alongside search-ready metadata. This connected the interface design with the catalogue details customers need when browsing collections or considering an individual product.

Alongside the development work, I created blog content to support the store's organic search strategy. The focus was on relevant content that could introduce potential customers to the catalogue and give the business a foundation for ongoing SEO work. By combining Shopify development, UI/UX design, product data and content creation, my role covered both how the store presented its products and how those products could be discovered through search.

For CoHome SG, I developed a custom platform that connects a public-facing website with a SQL-backed content management system (CMS). Built with HTML, CSS and JavaScript, the website gives prospective tenants a clear way to browse available rooms and properties. Administrators can log in to the CMS to add and edit room and property listings, upload images, and update key details such as monthly rent. They can also add and edit tenant records, including names and lease start and end dates, with reminders for upcoming lease expirations and rent due dates. My responsibilities covered frontend and backend development, the custom CMS and technical SEO, bringing property listings and tenant management together in one system.

I also created blog content targeting long-tail keywords such as "what is coliving". These articles answer questions people ask when exploring co-living, giving CoHome a way to reach prospective tenants earlier in their search for accommodation. The content complements the property listings by explaining the co-living concept and addressing informational search intent, supporting an organic search strategy that extends beyond property and brand keywords.