{"id":90,"date":"2023-12-08T22:43:59","date_gmt":"2023-12-08T22:43:59","guid":{"rendered":"https:\/\/me.gamedaybabyblog.com\/?p=90"},"modified":"2024-01-07T09:02:28","modified_gmt":"2024-01-07T09:02:28","slug":"how-to-write-product-descriptions","status":"publish","type":"post","link":"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/","title":{"rendered":"How to Write Product Descriptions Customers Love (And Actually Read!)"},"content":{"rendered":"\n<p>Do your product descriptions make your customers snore? Or even worse, turn and run the other direction?<\/p>\n\n\n\n<p>If so, you\u2019re leaving money on the table. Lots of it.<\/p>\n\n\n\n<p>Research shows that a good product description can boost sales by up to 30%, according to a study by the Nielsen Norman Group. Yet most descriptions are dull, overloaded with specs, or completely ignored by customers.<\/p>\n\n\n\n<p>But yours won\u2019t be!<\/p>\n\n\n\n<p>In this guide, you\u2019ll discover the secrets to crafting irresistible product descriptions:<\/p>\n\n\n\n<ul>\n<li>The single best strategy to get customers to actually read (instead of skim) what you wrote<\/li>\n\n\n\n<li>7 ingredients of a description that moves buyers emotionally (and prompts them to take action)<\/li>\n\n\n\n<li>How to spotlight your product\u2019s benefits\u2014not just its boring features<\/li>\n\n\n\n<li>The optimal description length to boost sales (longer isn\u2019t always better!)<\/li>\n\n\n\n<li>A simple \u201cformula\u201d to quickly create compelling descriptions for any product<\/li>\n<\/ul>\n\n\n\n<p>\u2026plus plenty of actionable examples, templates, and tips for nailing your product copy.<\/p>\n\n\n\n<p>If you want to ratchet up interest, skyrocket engagement, and get more customers to whip out their wallets, you\u2019ll love what you discover here.<\/p>\n\n\n\n<p>Let\u2019s get started!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#The_1_Trick_to_Get_Customers_to_Actually_Read_Your_Descriptions\" title=\"The #1 Trick to Get Customers to Actually Read Your Descriptions\">The #1 Trick to Get Customers to Actually Read Your Descriptions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#The_7_Key_Things_to_Include_in_Every_Product_Description\" title=\"The 7 Key Things to Include in Every Product Description\">The 7 Key Things to Include in Every Product Description<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#Intrigue\" title=\"Intrigue\">Intrigue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#Reassurance\" title=\"Reassurance\">Reassurance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#Belonging\" title=\"Belonging\">Belonging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#Altruism\" title=\"Altruism\">Altruism<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#Achievement\" title=\"Achievement\">Achievement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#Power\" title=\"Power\">Power<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#Pride\" title=\"Pride\">Pride<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#Dont_Just_List_Features%E2%80%94Spotlight_Benefits\" title=\"Don\u2019t Just List Features\u2014Spotlight Benefits\">Don\u2019t Just List Features\u2014Spotlight Benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#Whats_the_Optimal_Length\" title=\"What\u2019s the Optimal Length?\">What\u2019s the Optimal Length?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#The_Foolproof_Description_%E2%80%9CFormula%E2%80%9D_You_Can_Apply_to_Any_Product\" title=\"The Foolproof Description \u201cFormula\u201d You Can Apply to Any Product\">The Foolproof Description \u201cFormula\u201d You Can Apply to Any Product<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#Attention-Grabbing_Opening\" title=\"Attention-Grabbing Opening\">Attention-Grabbing Opening<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#Key_Benefits\" title=\"Key Benefits\">Key Benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#Standout_Features\" title=\"Standout Features\">Standout Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#Value_Boosters\" title=\"Value Boosters\">Value Boosters<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/me.gamedaybabyblog.com\/how-to-write-product-descriptions\/#5_More_Awesome_Tips_to_Amplify_Your_Product_Copy\" title=\"5 More Awesome Tips to Amplify Your Product Copy\">5 More Awesome Tips to Amplify Your Product Copy<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_1_Trick_to_Get_Customers_to_Actually_Read_Your_Descriptions\"><\/span>The #1 Trick to Get Customers to Actually Read Your Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Imagine you\u2019re browsing an online store. Maybe one you\u2019ve shopped at many times before.<\/p>\n\n\n\n<p>You spot an interesting product. But before forking over your hard-earned cash, you decide to check out the description to learn a bit more.<\/p>\n\n\n\n<p>You start scanning the copy\u2026yet just a few seconds later, you realize something:<\/p>\n\n\n\n<p>You\u2019re barely paying attention. Your mind has already wandered elsewhere, no matter how relevant or compelling the actual <a href=\"https:\/\/me.gamedaybabyblog.com\/top-copywriting-words-and-phrases-to-get-clicks\/\">words<\/a> might be.<\/p>\n\n\n\n<p>Sound familiar? If so, you\u2019re not alone. Countless customers barely skim\u2014or outright ignore\u2014product descriptions.<\/p>\n\n\n\n<p>But why? Are they just lazy or impatient?<\/p>\n\n\n\n<p>Not exactly. The real culprit is information overload:<\/p>\n\n\n\n<p>\u2022 Your brain receives about 11 million bits of information every second\u2014yet you can actively process just 40 bits per second<br>\u2022 The average human attention span has shrunk to a goldfish-like 8 seconds<br>\u2022 Distractions and mobile usage have trained our brains to have an itchy \u201cnext\u201d finger<\/p>\n\n\n\n<p>Faced with this barrage of data vying for our awareness, our minds have adapted to ultra-quickly filter and tune information out.<\/p>\n\n\n\n<p>And dense blocks of text\u2014like most product descriptions\u2014often don\u2019t make the cut.<\/p>\n\n\n\n<p>Luckily, you can sliced through the noise and grab customer attention with one simple strategy:<\/p>\n\n\n\n<p><strong>Chunking<\/strong><\/p>\n\n\n\n<p>Chunking refers to organizing blocks of text into small, scannable sections with headings and bullet points. Like this:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong><em>Benefits of Chunking Product Descriptions<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<ul>\n<li>Breaks up dense text into \u201csnackable\u201d bits<\/li>\n\n\n\n<li>Creates visual breathing room to ease reading<\/li>\n\n\n\n<li>Enables skimmers to quickly grasp key points<\/li>\n\n\n\n<li>Draws eyes down the page (instead of elsewhere)<\/li>\n<\/ul>\n\n\n\n<p>Compare this bite-sized format\u2026to what you likely see on most product pages:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p><strong><em>Dull, Blocky Description<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p><em>The Waterpik Aquarius Water Flosser WP-660 is the easy and most effective way to floss, removing up to 99.9% of plaque from treated areas and is up to 50% more effective than dental floss for improving gum health. Perfect for use in small bathrooms, the contemporary, slim Aquarius Water Flosser WP-660 features an improved, smaller water reservoir with a flip top lid for easy filling under the faucet. Range of 10 pressure settings from 10 to 100 psi allows the Aquarius to be customized by each family member. Healthier gums in as little as 14 days guaranteed when used in conjunction with brushing and usual flossing.<\/em><\/p>\n\n\n\n<p>Which one kept your attention for longer? Which gave you a clearer idea of the product\u2019s benefits?<\/p>\n\n\n\n<p>Hands down: The chunked version.<\/p>\n\n\n\n<p>Of course, effective chunking takes a bit more planning and effort. But the payoff is monumental.<\/p>\n\n\n\n<p>Because when you turn dense walls of text into focused bits designed for the way we consume content today, your customers will actually slow down, dig in, and absorb what you\u2019ve written.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_7_Key_Things_to_Include_in_Every_Product_Description\"><\/span>The 7 Key Things to Include in Every Product Description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you know how to better structure your copy for readability, let\u2019s talk about what kinds of information to actually include.<\/p>\n\n\n\n<p>If you\u2019re like most sellers, your product descriptions focus mainly on features: dimensions, specs, materials used, and other technical details.<\/p>\n\n\n\n<p>And there\u2019s nothing wrong with that\u2014to an extent. Customers do want to know what they\u2019re getting.<\/p>\n\n\n\n<p>But that\u2019s just the tip of the iceberg of what makes a description truly persuasive. Because people don\u2019t buy products solely based on logic and reason.<\/p>\n\n\n\n<p>Buying motivations\u2014even for seemingly boring items\u2014are driven largely by emotion.<\/p>\n\n\n\n<p>So if you want to ramp up desire and urgency in your customers, your descriptions must appeal directly to these irrational-yet-powerful emotional drivers.<\/p>\n\n\n\n<p>The core elements are:<\/p>\n\n\n\n<ol>\n<li>Intrigue<\/li>\n\n\n\n<li>Reassurance<\/li>\n\n\n\n<li>Belonging<\/li>\n\n\n\n<li>Altruism<\/li>\n\n\n\n<li>Achievement<\/li>\n\n\n\n<li>Power<\/li>\n\n\n\n<li>Pride<\/li>\n<\/ol>\n\n\n\n<p>Let\u2019s explore each in more detail (with examples!):<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Intrigue\"><\/span>Intrigue<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Curiosity is one of the strongest human motivations. We can\u2019t resist mystery, surprises, or filling in informational gaps.<\/p>\n\n\n\n<p>So cleverly tickle your reader\u2019s curiosity to pull them along through your description.<\/p>\n\n\n\n<p>You can generate intrigue by\u2026<\/p>\n\n\n\n<p>\u27a1 Asking an interesting what\/why\/how question:<\/p>\n\n\n\n<p>What if you could cook restaurant-quality steaks\u2014at home, in 10 minutes flat? Introducing the Carnivore Pro Infrared Grill: The only grill that uses\u2026<\/p>\n\n\n\n<p>\u27a1 Presenting an eye-catching stat:<\/p>\n\n\n\n<p>Did you know the average household wastes $1,500\/year in electricity costs from leaving lights and appliances plugged in? Save up to $245\/year with one simple purchase: The EnergyWise 3000 Smart Power Strip\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reassurance\"><\/span>Reassurance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>New products bring uncertainty. To convince shoppers to take a chance, first dismantle their worries.<\/p>\n\n\n\n<p>Calm fears by calling out\u2026<\/p>\n\n\n\n<p>\u27a1 Guarantees<\/p>\n\n\n\n<p>We stand behind this product 100%. If you aren&#8217;t fully satisfied with your purchase within 30 days, return it for a full refund, no questions asked.<\/p>\n\n\n\n<p>\u27a1 Testimonials<\/p>\n\n\n\n<p>\u201cI used to battle daily with tangled extension cords. The EasyWrap Cord Organizer makes wrangling cords effortless\u2014I don&#8217;t know how I lived without it!\u201d \u2013 John S.<\/p>\n\n\n\n<p>\u27a1 Trials<\/p>\n\n\n\n<p>Unsure if this accounting software is right for you? Try it out free for 14 days\u2014no credit card required.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Belonging\"><\/span>Belonging<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Humans are social creatures with a core need to fit in. When a product promises membership in an appealing community or group, it tugs strongly at our heartstrings.<\/p>\n\n\n\n<p>Show how your offering can help customers belong by noting\u2026<\/p>\n\n\n\n<p>\u27a1 Popularity<\/p>\n\n\n\n<p>Join 25 million home cooks using the Anova Precision Cooker to effortlessly whip up sous vide masterpieces.<\/p>\n\n\n\n<p>\u27a1 Expert\/celebrity use<\/p>\n\n\n\n<p>Top chefs including Wolfgang Puck and Daniel Boulud rave about the even, precise temperature control of Anova sous vide devices.<\/p>\n\n\n\n<p>\u27a1 User personas<\/p>\n\n\n\n<p>Design professionals, scrapbookers, and craft enthusiasts of all skill levels rely on the X6500 cutting machine for flawless DIY projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Altruism\"><\/span>Altruism<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Self-transcendence\u2014going beyond our self-interests to serve others\u2014is another key emotional motivator.<\/p>\n\n\n\n<p>Spotlight how your product\u2026<\/p>\n\n\n\n<p>\u27a1 Helps people<\/p>\n\n\n\n<p>For every pack sold, we donate 10 meals to families in need through our partnership with Hunger Relief International.<\/p>\n\n\n\n<p>\u27a1 Benefits charity<\/p>\n\n\n\n<p>5% of profits go to the Animal Rescue League, so your purchase directly supports abandoned pets in need of a home.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Achievement\"><\/span>Achievement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nothing quite satisfies like the sense of progressing toward a goal or mastering a skill.<\/p>\n\n\n\n<p>Show how your offering facilitates self-improvement:<\/p>\n\n\n\n<p>\u27a1 Supports a better version of self<\/p>\n\n\n\n<p>Become your best self with Guided Journaling\u2014our thoughtfully-designed prompts help you self-reflect, track growth, and spark creativity.<\/p>\n\n\n\n<p>\u27a1 Lets customers level-up<\/p>\n\n\n\n<p>Inside Piano Journey, beginners will master the basics while seasoned players can take on Bach and Beethoven compositions. Our adaptive lessons will meet you at your skill level and beyond.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Power\"><\/span>Power<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Power speaks directly to our inner caveperson. It\u2019s no wonder superhero films and billionaire bios fascinate endlessly.<\/p>\n\n\n\n<p>Convey a sense of dominance or influence through messaging like:<\/p>\n\n\n\n<p>\u27a1 Be the boss<\/p>\n\n\n\n<p>Tame unruly cords for good with Cordies\u2014the fastener system that makes you the master of cable management.<\/p>\n\n\n\n<p>\u27a1 Take control<\/p>\n\n\n\n<p>Weather any storm in the ultra-reliable, go-anywhere Xterra all-wheel drive vehicle. Grips slippery streets and conquers off-road terrain with sure-footed confidence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pride\"><\/span>Pride<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Finally, enable customers to puff up their feathers to satisfy self-pride or impress others.<\/p>\n\n\n\n<p>Appeal to vanity by highlighting how your product confers\u2026<\/p>\n\n\n\n<p>\u27a1 Sophistication<\/p>\n\n\n\n<p>Entertain guests with stunning hand-blown Italian glassware. These exclusive designs make any gathering feel extra special.<\/p>\n\n\n\n<p>\u27a1 Uniqueness<\/p>\n\n\n\n<p>Make an artisan statement with the Warm Hooves alpaca wool boots\u2014cozy, ethical footwear unlike anything else in your closet.&#8221;<\/p>\n\n\n\n<p>\u27a1 Beauty<\/p>\n\n\n\n<p>Show off beautiful skin with our organic, plant-powered skincare. Nourish your face the natural way while drawing envious looks.<\/p>\n\n\n\n<p>Keep these seven emotional triggers top of mind as you construct descriptions. Sprinkle them throughout your copy to shift factual info into compelling stories that sway your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dont_Just_List_Features%E2%80%94Spotlight_Benefits\"><\/span>Don\u2019t Just List Features\u2014Spotlight Benefits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now for a game of word association.<\/p>\n\n\n\n<p>When I say \u201ccordless drill,\u201d what words pop to mind? Powerful? Versatile? Handy?<\/p>\n\n\n\n<p>Ok, now I\u2019ll say \u201c18V battery.\u201d What comes to mind now?<\/p>\n\n\n\n<p>\u2026<\/p>\n\n\n\n<p>Yeah, probably nothing. Because features like battery voltage mean little on their own. They only have meaning when translated into customer benefits.<\/p>\n\n\n\n<p>And that translation is your job as a seller trying to persuade.<\/p>\n\n\n\n<p>I&#8217;ll pick on the innocent cordless drill again to show what I mean:<\/p>\n\n\n\n<p>\u2705 Feature: 18V battery<\/p>\n\n\n\n<p>\u274c Benefit: ???<\/p>\n\n\n\n<p>Hint: How does an 18V battery actually help the customer? What can they do with all that power that they couldn&#8217;t before?<\/p>\n\n\n\n<p>\u2705 Feature: 18V battery<\/p>\n\n\n\n<p>\u2705 Benefit: Sustained torque for driving up to 150 screws on a single charge<\/p>\n\n\n\n<p>See how much more compelling the benefit is?<\/p>\n\n\n\n<p>To turn boring features into benefit-rich descriptions:<\/p>\n\n\n\n<p>\u27a1 Identify the key features\/specs customers want to know<br>\u27a1 Analyze what each technical detail actually enables someone to do<br>\u27a1 Transform those capabilities into active benefits<\/p>\n\n\n\n<p>Makes your copy way more interesting!<\/p>\n\n\n\n<p>Let\u2019s practice. Say your product is\u2026weighted blankets. Identify one feature, then translate it into a benefit:<\/p>\n\n\n\n<p>Feature: 15 lb. premium glass bead filling<br>Benefit: The gentle weight makes you feel comfortably cocooned for deeper, more restful sleep<\/p>\n\n\n\n<p>Did you come up with something similar?<\/p>\n\n\n\n<p>Get into this benefit-focused mindset and you\u2019ll keep customers eagerly scrolling instead of hitting the back button.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_the_Optimal_Length\"><\/span>What\u2019s the Optimal Length?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You might be wondering\u2014once you\u2019ve nailed the structure, content, and persuasive flair of your description\u2014how long should it actually be?<\/p>\n\n\n\n<p>Rules of thumb have shifted drastically in the digital era thanks to shorter attention spans. Where packaging once held descriptions of 1,000+ words,far less text is recommended online.<\/p>\n\n\n\n<p>But how short is too short?<\/p>\n\n\n\n<p>Based on eye-tracking studies of how we web browse today, descriptions in the range of\u2026<\/p>\n\n\n\n<p>150 to 300 words<\/p>\n\n\n\n<p>\u2026capture attention while still retaining space to build desire and close the sale.<\/p>\n\n\n\n<p>Aim to keep your copy as tight and focused as possible while still including the essentials. As we discussed earlier, chunking enables you to convey detail more efficiently anyway.<\/p>\n\n\n\n<p>And scannable formatting (like bullet points) allows you to pack interest into even short blurbs.<\/p>\n\n\n\n<p>Which brings us to\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Foolproof_Description_%E2%80%9CFormula%E2%80%9D_You_Can_Apply_to_Any_Product\"><\/span>The Foolproof Description \u201cFormula\u201d You Can Apply to Any Product<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you feel overwhelmed trying to apply all these tips to craft standout descriptions, I\u2019ve got you.<\/p>\n\n\n\n<p>Use this paint-by-numbers formula as an easy shortcut to whip up compelling descriptions fast:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attention-Grabbing_Opening\"><\/span>Attention-Grabbing Opening<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hook readers instantly with an intriguing question, eye-popping stat, or user-focused anecdote.<\/p>\n\n\n\n<p>Ex: Are you wasting $200 a year overdrying your hair? The DryMe Gently hair dryer uses breakthrough humidity sensor tech to shut off automatically when your locks reach the ideal moisture level\u2014so you get flawless, damage-free blowouts in half the time. Plus, it cuts noisy dryer roar down to just a gentle hum.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Benefits\"><\/span>Key Benefits<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bulleted list of 3-5 blurbs focused on the capabilities and perks that matter most to your customers. Omit generic filler!<\/p>\n\n\n\n<p>Ex:<\/p>\n\n\n\n<ul>\n<li>Patent-pending SmartSenseTM automatically stops when hair is perfectly dry<\/li>\n\n\n\n<li>Reduces drying time up to 50% with far less potential for heat damage<\/li>\n\n\n\n<li>Ultra-quiet motor provides pleasant white noise as it dries<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Standout_Features\"><\/span>Standout Features<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>1-2 sentences grounding your product\u2019s value in tangible details like specs, materials, certifications, warranty, etc.<\/p>\n\n\n\n<p>Ex: Built with care in Germany, our salon-grade dryer features a professional-size 1,800 watt AC motor and comfortable lightweight housing wrapped in heat-resistant silicone for at-home convenience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Value_Boosters\"><\/span>Value Boosters<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reminders of guarantees, bundles, accessories, or other sweeteners that reduce buyer hesitation.<\/p>\n\n\n\n<p>Ex: Love your blowout or return DryMe Gently within 60 days, no questions asked AND keep the free concentrator nozzle attachment (a $19.99 value)!<\/p>\n\n\n\n<p>There you go\u2014promo gold!<\/p>\n\n\n\n<p>Just plug in the specifics for your particular product as the template guides. Swap statements around to fit your brand voice and offerings.<\/p>\n\n\n\n<p>In just minutes, you\u2019ll have a description that sells.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_More_Awesome_Tips_to_Amplify_Your_Product_Copy\"><\/span>5 More Awesome Tips to Amplify Your Product Copy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before we wrap up, a handful of rapid-fire ideas to make your product descriptions even more compelling:<\/p>\n\n\n\n<ol>\n<li>\ud83d\ude80 Use messaging that speaks specifically to your ideal buyer personas. Know their values, hopes, dreams\u2026and describe your product from their point of view.<\/li>\n\n\n\n<li>\ud83d\ude80 Weave in emotional triggers based on the type of product. For relaxing bath soaks, emphasize pampering and self-care. For kids\u2019 toys, hit notions of growth and achievement.<\/li>\n\n\n\n<li>\ud83d\ude80 Include lifestyle imagery that grounds abstract features in real-world contexts. Like someone happily flossing or seamlessly DJing a party with new headphones.<\/li>\n\n\n\n<li>\ud83d\ude80 Directly oppose competitor weaknesses. If your dish soap cuts grease faster, say it\u2014and maybe even call out Brand X. Just stay factual, not nasty.<\/li>\n\n\n\n<li>\ud83d\ude80 Feature multiple descriptions for complex or customizable items. Break down each variation, like software plan tiers or product kits.<\/li>\n<\/ol>\n\n\n\n<p>And that\u2019s a wrap! You now have all the tools (and secrets) for writing killer product descriptions guaranteed to stop scrollers in their tracks.<\/p>\n\n\n\n<p>Just avoid seller autopilot and overused devices like ALL CAPS! BUY NOW! YOU WON\u2019T BELIEVE THIS PRICE! CALL TODAY OR IT&#8217;S GONE!<\/p>\n\n\n\n<p>Use the empowering, emotion-stirring tactics we covered instead\u2014and soon you\u2019ll have customers eagerly grabbing for their wallets.<\/p>\n\n\n\n<p>Now, what product are you going to wow shoppers with next\u2026?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do your product descriptions make your customers snore? Or even worse, turn and run the other direction? If so, you\u2019re leaving money on the table. Lots of it. Research shows that a good product description can boost sales by up to 30%, according to a study by the Nielsen Norman Group. Yet most descriptions are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[3],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/posts\/90"}],"collection":[{"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/comments?post=90"}],"version-history":[{"count":10,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/posts\/90\/revisions"}],"predecessor-version":[{"id":536,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/posts\/90\/revisions\/536"}],"wp:attachment":[{"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/media?parent=90"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/categories?post=90"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/tags?post=90"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}