{"id":682,"date":"2024-01-01T03:07:49","date_gmt":"2024-01-01T03:07:49","guid":{"rendered":"https:\/\/me.gamedaybabyblog.com\/?p=682"},"modified":"2024-01-24T03:40:20","modified_gmt":"2024-01-24T03:40:20","slug":"about-deng-xiang","status":"publish","type":"post","link":"https:\/\/me.gamedaybabyblog.com\/about-deng-xiang\/","title":{"rendered":"About Deng Xiang"},"content":{"rendered":"<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignright size-large\"><img decoding=\"async\" src=\"https:\/\/designerds.netlify.app\/wp-content\/uploads\/2022\/08\/me-150x150.jpg\" alt=\"\"\/><\/figure><\/div>\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/me.gamedaybabyblog.com\/about-deng-xiang\/#Pursuing_Digital_Marketing\" title=\"Pursuing Digital Marketing\">Pursuing Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/me.gamedaybabyblog.com\/about-deng-xiang\/#Focusing_on_SEO_Copywriting\" title=\"Focusing on SEO Copywriting\">Focusing on SEO Copywriting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/me.gamedaybabyblog.com\/about-deng-xiang\/#Building_My_Experience\" title=\"Building My Experience\">Building My Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/me.gamedaybabyblog.com\/about-deng-xiang\/#Core_Service_Offerings\" title=\"Core Service Offerings\">Core Service Offerings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/me.gamedaybabyblog.com\/about-deng-xiang\/#Getting_Started\" title=\"Getting Started\">Getting Started<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pursuing_Digital_Marketing\"><\/span>Pursuing Digital Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After creating visual identities and brand guidelines, I started exploring digital channels in my spare time. I dove into learning about <a href=\"https:\/\/me.gamedaybabyblog.com\/group-buy-seo-tools-a-cost-effective-approach-to-seo\/\">SEO<\/a>, social media, analytics and more. It was fascinating seeing how these different online tools work together to drive traffic and leads. I decided it was time for a change and enrolled in online courses.<\/p>\n\n\n\n<p>My first role was helping small businesses develop basic marketing plans and manage their social profiles. I enjoyed the client interactions but wanted to specialize more. That&#8217;s when I discovered content marketing and <a href=\"https:\/\/me.gamedaybabyblog.com\/top-copywriting-words-and-phrases-to-get-clicks\/\">copywriting<\/a> &#8211; crafting compelling messages really appealed to me. I realized this combined my design sense with digital strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focusing_on_SEO_Copywriting\"><\/span>Focusing on SEO Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To sharpen my writing skills, I practiced various formats from blog posts to emails to web pages. I also analyzed top-ranking local websites to understand what resonates. One thing that stood out was how smoothly optimized content blended <a href=\"https:\/\/me.gamedaybabyblog.com\/how-to-balance-keywords-and-readability-in-seo-copy\/\">keywords<\/a> without seeming &#8220;stuffed.&#8221; I realized optimizing for search presented opportunities.<\/p>\n\n\n\n<p>From there, I pursued <a href=\"https:\/\/me.gamedaybabyblog.com\/seo-copywriting-checklist-guide\/\">SEO copywriting<\/a> certification and further training in analytics and strategy. Over time, I developed methodologies for analyzing needs, ideating topics, optimizing text, and tracking results. My focus remains on creating engaging content that also performs well for search engines. The data-backed approach helps clients measure real ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_My_Experience\"><\/span>Building My Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With over 3 years in the industry now, I&#8217;ve worked with various sized businesses, non-profits and agencies. Some of my earliest projects included:<\/p>\n\n\n\n<ul>\n<li>Boosting organic traffic 20% in 6 months for a startup through new blog posts and optimized website copy.<\/li>\n\n\n\n<li>Helping market a startup&#8217;s new products and scale sales through a fully optimized ecommerce site and multi-channel content strategy.<\/li>\n<\/ul>\n\n\n\n<p>Whether supporting solopreneurs or large corporations, I aim to create strategic, data-driven content solutions that generate measurable ROI over the long-term. My analytical skills combined with a passion for storytelling help organizations connect with ideal audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Service_Offerings\"><\/span>Core Service Offerings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aside from my core SEO copywriting services, I also provide:<\/p>\n\n\n\n<ul>\n<li>Content marketing planning &#8211; Defining the right mix of channels and formats to attract customers.<\/li>\n\n\n\n<li>Competitive analysis &#8211; Researching top competitors to identify opportunities.<\/li>\n\n\n\n<li>Link building &#8211; Outreach to industry sites to boost Domain Authority gradually.<\/li>\n\n\n\n<li>Analytics reporting &#8211; Monthly updates on engagement, traffic and ROI from content campaigns.<\/li>\n\n\n\n<li>Social media management &#8211; Scheduling posts and engaging followers across profiles.<\/li>\n\n\n\n<li>Consultation &#8211; Strategy sessions to determine the best approach for unique business goals.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Started\"><\/span>Getting Started<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you&#8217;d like to discuss how I can help your business grow through SEO copywriting and content marketing strategies, please get in touch. I offer initial discovery calls to understand your unique goals and pain points. Then we can determine the best scope and timeline for a project tailored to your needs and budget. Simply fill out the contact form on this page and I&#8217;ll be glad to discuss how we can work together.<\/p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScBv_35DA-jdSK5hTDRg6mcmYPTvOuGei-oXVwY1Q3AFstREQ\/viewform?embedded=true\" width=\"640\" height=\"1335\" frameborder=\"0\" marginheight=\"0\" marginwidth=\"0\">Loading\u2026<\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Pursuing Digital Marketing After creating visual identities and brand guidelines, I started exploring digital channels in my spare time. I dove into learning about SEO, social media, analytics and more. It was fascinating seeing how these different online tools work together to drive traffic and leads. I decided it was time for a change and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/posts\/682"}],"collection":[{"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/comments?post=682"}],"version-history":[{"count":9,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/posts\/682\/revisions"}],"predecessor-version":[{"id":703,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/posts\/682\/revisions\/703"}],"wp:attachment":[{"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/media?parent=682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/categories?post=682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/tags?post=682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}