{"id":353,"date":"2023-08-10T10:52:31","date_gmt":"2023-08-10T10:52:31","guid":{"rendered":"https:\/\/me.gamedaybabyblog.com\/?p=353"},"modified":"2024-01-24T03:11:43","modified_gmt":"2024-01-24T03:11:43","slug":"the-complete-guide-to-seo-copywriting","status":"publish","type":"post","link":"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/","title":{"rendered":"The Complete Guide to SEO Copywriting: All You Need to Know!"},"content":{"rendered":"\n<p>Welcome! If you&#8217;re here, there&#8217;s a good chance you&#8217;re interested in learning the magical art of <a href=\"https:\/\/me.gamedaybabyblog.com\/seo-copywriting-checklist-guide\/\">SEO copywriting<\/a>. Stick around and I&#8217;ll do my best to explain what it&#8217;s all about in an entertaining yet informative way. <\/p>\n\n\n\n<p>By the end, you&#8217;ll understand exactly what SEO copywriting is, <a href=\"https:\/\/me.gamedaybabyblog.com\/why-copywriting-matters-for-businesses\/\" title=\"10 Reasons Why Copywriting Matters for Businesses\">why SEO is important<\/a>, and how to start optimizing your writing to attract more eyeballs to your content. But before we dive into the nitty gritty details, let&#8217;s start with the basics &#8211; what is SEO copywriting anyway? <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_62 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#What_is_SEO_Copywriting\" title=\"What is SEO Copywriting? \">What is SEO Copywriting? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#How_to_Write_Top-Notch_SEO_Copy\" title=\"How to Write Top-Notch SEO Copy\">How to Write Top-Notch SEO Copy<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#1_Target_The_Right_Keywords\" title=\"1. Target The Right Keywords \">1. Target The Right Keywords <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#2_Optimize_Your_On-Page_Elements\" title=\"2. Optimize Your On-Page Elements \">2. Optimize Your On-Page Elements <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#3_Create_Scannable_Shareable_Content\" title=\"3. Create Scannable, Shareable Content \">3. Create Scannable, Shareable Content <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#4_Build_Quality_Backlinks_Over_Time\" title=\"4. Build Quality Backlinks Over Time \">4. Build Quality Backlinks Over Time <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#5_Optimize_For_Voice_Search\" title=\"5. Optimize For Voice Search \">5. Optimize For Voice Search <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#6_Measure_Test_Refine_Repeat\" title=\"6. Measure, Test, Refine, Repeat \">6. Measure, Test, Refine, Repeat <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#7_Optimize_For_Local_Search\" title=\"7. Optimize For Local Search \">7. Optimize For Local Search <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#8_Target_Long_Tail_Keywords\" title=\"8. Target Long Tail Keywords \">8. Target Long Tail Keywords <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#9_Personalize_For_Different_Devices\" title=\"9. Personalize For Different Devices \">9. Personalize For Different Devices <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#10_Test_Topic_Clustering\" title=\"10. Test Topic Clustering \">10. Test Topic Clustering <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#11_Use_Structured_Data\" title=\"11. Use Structured Data \">11. Use Structured Data <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#12_Monitor_Ranking_Fluctuations\" title=\"12. Monitor Ranking Fluctuations \">12. Monitor Ranking Fluctuations <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#13_Stay_Ahead_of_Updates\" title=\"13. Stay Ahead of Updates \">13. Stay Ahead of Updates <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#14_Always_Test_Assumptions\" title=\"14. Always Test Assumptions \">14. Always Test Assumptions <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#Focus_on_the_Reader_First\" title=\"Focus on the Reader First \">Focus on the Reader First <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#Build_Authority_Over_Time\" title=\"Build Authority Over Time\">Build Authority Over Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#Use_Tools_But_Dont_Depend_on_Them\" title=\"Use Tools But Don&#8217;t Depend on Them \">Use Tools But Don&#8217;t Depend on Them <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#Outsource_When_Needed\" title=\"Outsource When Needed \">Outsource When Needed <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#Keep_Learning_and_Having_Fun\" title=\"Keep Learning and Having Fun! \">Keep Learning and Having Fun! <\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#FAQs_About_SEO_Copywriting\" title=\"FAQs About SEO Copywriting\">FAQs About SEO Copywriting<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#How_soon_can_I_expect_my_new_content_to_start_ranking_after_publishing\" title=\"How soon can I expect my new content to start ranking after publishing?\">How soon can I expect my new content to start ranking after publishing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#Whats_an_ideal_keyword_density_to_aim_for\" title=\"What&#8217;s an ideal keyword density to aim for?\">What&#8217;s an ideal keyword density to aim for?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#What_is_better_for_SEO_%E2%80%93_longer_or_shorter_content\" title=\"What is better for SEO &#8211; longer or shorter content?\">What is better for SEO &#8211; longer or shorter content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#Can_I_rank_a_page_without_many_backlinks_by_writing_amazing_SEO-optimized_content\" title=\"Can I rank a page without many backlinks by writing amazing SEO-optimized content?\">Can I rank a page without many backlinks by writing amazing SEO-optimized content?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#How_can_I_optimize_my_sites_internal_linking_structure\" title=\"How can I optimize my site&#8217;s internal linking structure?\">How can I optimize my site&#8217;s internal linking structure?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/me.gamedaybabyblog.com\/the-complete-guide-to-seo-copywriting\/#Should_I_use_keywords_in_image_file_names_and_alt_text\" title=\"Should I use keywords in image file names and alt text?\">Should I use keywords in image file names and alt text?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_SEO_Copywriting\"><\/span>What is SEO Copywriting? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/me.gamedaybabyblog.com\/seo-copywriting-in-singapore\/\" title=\"SEO Copywriting in Singapore\">SEO copywriting<\/a> is writing content that targets relevant keyword phrases in order to rank highly in search engines and get more website traffic.<\/p>\n\n\n\n<p>Unlike regular copywriting which is just focused on engaging readers, SEO copywriting has to do two things at once &#8211; appeal to readers and also appeal to search engines like Google.<\/p>\n\n\n\n<p>Some key things SEO copywriters do include:<\/p>\n\n\n\n<ul>\n<li>Research what <a href=\"https:\/\/me.gamedaybabyblog.com\/top-copywriting-words-and-phrases-to-get-clicks\/\">words<\/a> and phrases people are typing into Google around a topic<\/li>\n\n\n\n<li>Choose the best <a href=\"https:\/\/me.gamedaybabyblog.com\/how-to-balance-keywords-and-readability-in-seo-copy\/\">keywords<\/a> to target that get traffic but are not too competitive<\/li>\n\n\n\n<li>Write naturally for readers while working those keywords into their content<\/li>\n\n\n\n<li>Create compelling titles, introductions and headlines with those keywords<\/li>\n\n\n\n<li>Optimize images and videos with keywords for search as well<\/li>\n\n\n\n<li>Promote the content to boost rankings after publishing<\/li>\n<\/ul>\n\n\n\n<p>The goal is to rank content high up in the search results and also convince searchers to click and read the content once they see it. This leads to more website visitors and customers over time.<\/p>\n\n\n\n<p>So in essence, SEO copywriting uses keywords strategically throughout the writing process to attract search traffic from Google and other search engines. The focus is both people and search bots!<\/p>\n\n\n\n<p>To help you master SEO copywriting, I have created a <a href=\"https:\/\/me.gamedaybabyblog.com\/seo-copywriting-checklist-guide\/\" target=\"_blank\" rel=\"noopener\" title=\"SEO Copywriting Checklist Guide: How to Write Content That Ranks!\">free\u00a0SEO copywriting checklist<\/a>\u00a0that covers the essential tips and strategies outlined in this article. You can use as a handy reference when optimizing your own website content for search engines and converting readers. With this checklist, you\u2019ll have a valuable resource to boost your SEO content and see greater results from your efforts!<\/p>\n\n\n\n<p>Okay, with the basics covered let&#8217;s get into some more specific tips and best practices for crafting top-notch SEO copy. Here are some key things to keep in mind:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Write_Top-Notch_SEO_Copy\"><\/span>How to Write Top-Notch SEO Copy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Target_The_Right_Keywords\"><\/span>1. Target The Right Keywords <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As with any SEO effort, start by thoroughly researching your target keywords. Use tools like Ahrefs to find low-competition keywords with decent search volumes your audience would use.<\/p>\n\n\n\n<p>Aim for a good mix of head and long tail keywords to cast a wider net. And don&#8217;t forget related keyword clusters &#8211; similar search terms surrounding your main keywords. Weaving these throughout your content expands your reach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Optimize_Your_On-Page_Elements\"><\/span>2. Optimize Your On-Page Elements <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With the right keywords in mind, it&#8217;s time to start writing. Be sure to naturally incorporate your targets in:<\/p>\n\n\n\n<ul>\n<li>Title tags &#8211; Make them compelling and packed with keywords<\/li>\n\n\n\n<li>Headers &#8211; Use H2s for subheadings with keywords<\/li>\n\n\n\n<li>First paragraph &#8211; Hook readers with a keyword-rich intro<\/li>\n\n\n\n<li>Internal links &#8211; Connect related pages with keyword anchors<\/li>\n\n\n\n<li>Images &#8211; Use descriptive alt text including keywords<\/li>\n\n\n\n<li>Word count &#8211; Aim for at least 1,500 words for thoroughness<\/li>\n<\/ul>\n\n\n\n<p>Speaking of which, thoroughness is key. Fully answer the user question or provide a complete guide on the topic. Leave no stone unturned. This builds trust and demonstrates expertise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_Scannable_Shareable_Content\"><\/span>3. Create Scannable, Shareable Content <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While optimizing on-page, don&#8217;t forget humans need to actually read and enjoy your content. Use clean formatting with:<\/p>\n\n\n\n<ul>\n<li>Short paragraphs<\/li>\n\n\n\n<li>Subheadings<\/li>\n\n\n\n<li>Bulleted lists<\/li>\n\n\n\n<li>Images &amp; visuals<\/li>\n\n\n\n<li>Bold\/italics for emphasis<\/li>\n<\/ul>\n\n\n\n<p>Make it easily scannable yet compelling enough for readers to want to share on social platforms. Social signals also help boost your rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Build_Quality_Backlinks_Over_Time\"><\/span>4. Build Quality Backlinks Over Time <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Off-page factors like links are just as important for SEO as on-page. To get other high-authority sites to link back to your content, you&#8217;ll need to make it:<\/p>\n\n\n\n<ul>\n<li>Incredibly helpful and share-worthy<\/li>\n\n\n\n<li>Well written for the reader first<\/li>\n\n\n\n<li>Optimized for search engines second<\/li>\n<\/ul>\n\n\n\n<p>Some link building tactics to try include:<\/p>\n\n\n\n<ul>\n<li>Guest blogging on related sites<\/li>\n\n\n\n<li>Getting interviewed for your expertise<\/li>\n\n\n\n<li>Creating evergreen content updates<\/li>\n\n\n\n<li>Pitching to link-worthy sites, blogs, and forums<\/li>\n\n\n\n<li>Building relationships with influencers<\/li>\n\n\n\n<li>Contributing to communities and answering questions<\/li>\n\n\n\n<li>Getting featured in relevant directories<\/li>\n<\/ul>\n\n\n\n<p>It takes time to develop a quality backlink profile, so be patient and focus on creating great long-form content others will want to link to naturally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Optimize_For_Voice_Search\"><\/span>5. Optimize For Voice Search <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With more users querying devices like Alexa and Siri, optimizing for voice search will become increasingly important. Some tips:<\/p>\n\n\n\n<ul>\n<li>Use conversational, casual language<\/li>\n\n\n\n<li>Limit complex, multi-clause sentences<\/li>\n\n\n\n<li>Define acronyms and terms on first use<\/li>\n\n\n\n<li>Break content into scannable sections<\/li>\n\n\n\n<li>Prioritize critical info at the top<\/li>\n<\/ul>\n\n\n\n<p>Voice search favors snippets that directly answer the question, so structure accordingly. Test reading your copy out loud to refine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Measure_Test_Refine_Repeat\"><\/span>6. Measure, Test, Refine, Repeat <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The SEO copywriting process is never truly complete. Continually monitor your rankings and performance. See what&#8217;s working and what needs improvement. Test new optimizations and be willing to refine your approach.<\/p>\n\n\n\n<p>Use analytics to understand user behavior too. Make updates based on data to keep enhancing the reader and search engine experience. SEO is an ongoing journey, so stay nimble and learning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Optimize_For_Local_Search\"><\/span>7. Optimize For Local Search <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If your business has a local presence, focus on location-specific keywords and optimize your Google My Business profile. Write content tailored for customers within a certain radius and mention your address\/phone number.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Target_Long_Tail_Keywords\"><\/span>8. Target Long Tail Keywords <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In addition to head terms, dig deeper to find very low-competition, highly-specific keywords with lower search volumes. These long tails can still drive valuable targeted traffic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Personalize_For_Different_Devices\"><\/span>9. Personalize For Different Devices <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Mobile users have different intents than desktop visitors. Craft versions of pages personalized for phones vs laptops vs tablets. Optimize elements like formatting, above-the-fold content, and call-to-actions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Test_Topic_Clustering\"><\/span>10. Test Topic Clustering <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Group related content into internal &#8220;topic clusters&#8221; that naturally link to each other. This helps search engines understand your authority on an overarching subject and can boost rankings for all pages in the cluster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Use_Structured_Data\"><\/span>11. Use Structured Data <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Add schema to pages like FAQs, recipes, reviews, and products to better convey page intent to bots. This could aid rankings since search engines may treat structured content differently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Monitor_Ranking_Fluctuations\"><\/span>12. Monitor Ranking Fluctuations <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pay attention to regular ups and downs in performance. Major algorithm updates from Google can cause temporary dips. Refine based on patterns rather than panicking over small blips.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Stay_Ahead_of_Updates\"><\/span>13. Stay Ahead of Updates <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Follow <a href=\"https:\/\/searchengineland.com\/\" rel=\"nofollow sponsored\" title=\"SEO news\">SEO news<\/a> and new ranking factor discussions to stay on top of algorithm changes. Be ready to test and tweak based on updates to factors like mobile-friendliness, site speed, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Always_Test_Assumptions\"><\/span>14. Always Test Assumptions <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No one truly knows how search engines work, so don&#8217;t assume strategies will always be effective. Continually experiment with different optimizations to learn what really moves the needle for your specific site and industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span>Wrapping Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Alright, we&#8217;ve covered a ton of tips for crafting effective SEO copy. To wrap things up, here are a few final points:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Focus_on_the_Reader_First\"><\/span>Focus on the Reader First <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While search engines are important, never lose sight of why people visit your site in the first place &#8211; to find helpful information. Write to satisfy real questions and needs, not just bots.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Authority_Over_Time\"><\/span>Build Authority Over Time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Top rankings rarely happen overnight. Be consistent in your publishing and continually refine your approach monthly\/quarterly. Authority compounds with each new piece of quality content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Tools_But_Dont_Depend_on_Them\"><\/span>Use Tools But Don&#8217;t Depend on Them <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Great <a href=\"https:\/\/me.gamedaybabyblog.com\/group-buy-seo-tools-a-cost-effective-approach-to-seo\/\">SEO tools<\/a> exist to help guide your efforts, but algorithms change. Stay versatile and test your own theories based on data rather than tool predictions alone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outsource_When_Needed\"><\/span>Outsource When Needed <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you lack SEO\/writing experience, consider outsourcing initial content production or audits to an agency. Just ensure any partner fully understands your business goals and brand voice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Keep_Learning_and_Having_Fun\"><\/span>Keep Learning and Having Fun! <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO is a lifelong journey. Continue advancing your skills through online courses, conferences, and industry discussions. Approach content as an opportunity to share your knowledge and enjoy the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FAQs_About_SEO_Copywriting\"><\/span>FAQs About SEO Copywriting<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"guten-element guten-accordions guten-3ehKZZ\">\n<div class=\"accordion-item active\"><div class=\"accordion-heading\"><div class=\"accordion-icon\"><span class=\"accordion-icon-open\"><i class=\"fas fa-minus\"><\/i><\/span><span class=\"accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span><\/div><h3 class=\"accordion-text\"><span class=\"ez-toc-section\" id=\"How_soon_can_I_expect_my_new_content_to_start_ranking_after_publishing\"><\/span>How soon can I expect my new content to start ranking after publishing?<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><div class=\"accordion-body\"><div class=\"accordion-content\">\n<p>The time it takes for new content to begin ranking in search engines depends on a few key factors:<\/p>\n\n\n\n<ul>\n<li>Competition Level &#8211; If you are targeting high competition keywords, it may take longer for your content to break through against established authority sites. Less competitive terms can begin ranking within 1-2 months.<\/li>\n\n\n\n<li>Initial Crawl Time &#8211; Google and other search engines need to first discover, crawl and index your new content, which can take 2-4 weeks. Promoting new content can speed up indexation.<\/li>\n\n\n\n<li>Content Quality &#8211; In-depth, useful content over 2,000 words has the best chance of earning search visibility more rapidly after publishing. Thin content often takes longer.<\/li>\n\n\n\n<li>Early Links &amp; Shares &#8211; If you can drive external links, social shares and engagement to the post shortly after publishing, search engines may more quickly prioritize ranking your content.<\/li>\n<\/ul>\n\n\n\n<p>On average across site niches and keyword difficulties, expect newly published pages that follow expert SEO best practices to potentially start appearing for related search queries within 6-12 weeks.<\/p>\n\n\n\n<p>With ongoing promotion and link building efforts after publishing, your content can accelerate up the first page results even faster over subsequent months. Creating truly stellar assets that organically capture audience attention is key!<\/p>\n\n\n\n<p>The more value your content offers to readers, the quicker Google will reward it with higher rankings. So stay patient and persistent with optimizing and promoting each new piece of content for maximum search visibility over time.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item\"><div class=\"accordion-heading\"><div class=\"accordion-icon\"><span class=\"accordion-icon-open\"><i class=\"fas fa-minus\"><\/i><\/span><span class=\"accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span><\/div><h3 class=\"accordion-text\"><span class=\"ez-toc-section\" id=\"Whats_an_ideal_keyword_density_to_aim_for\"><\/span>What&#8217;s an ideal keyword density to aim for?<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><div class=\"accordion-body\"><div class=\"accordion-content\">\n<p>Keyword density measures keywords as a % of total words. Most experts recommend densities between 1-3% meaning keywords appear just 2-4 times for 500-word articles. Be careful not to over-optimize!<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item\"><div class=\"accordion-heading\"><div class=\"accordion-icon\"><span class=\"accordion-icon-open\"><i class=\"fas fa-minus\"><\/i><\/span><span class=\"accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span><\/div><h3 class=\"accordion-text\"><span class=\"ez-toc-section\" id=\"What_is_better_for_SEO_%E2%80%93_longer_or_shorter_content\"><\/span>What is better for SEO &#8211; longer or shorter content?<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><div class=\"accordion-body\"><div class=\"accordion-content\">\n<p>Semrush writes that longer content over 2,000 words consistently outperforms shorter posts for higher rankings and organic traffic, likely due to perceived depth and authority on topics.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item\"><div class=\"accordion-heading\"><div class=\"accordion-icon\"><span class=\"accordion-icon-open\"><i class=\"fas fa-minus\"><\/i><\/span><span class=\"accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span><\/div><h3 class=\"accordion-text\"><span class=\"ez-toc-section\" id=\"Can_I_rank_a_page_without_many_backlinks_by_writing_amazing_SEO-optimized_content\"><\/span>Can I rank a page without many backlinks by writing amazing SEO-optimized content?<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><div class=\"accordion-body\"><div class=\"accordion-content\">\n<p>While tough for competitive niches, exceptionally useful, keyword-rich content targeting searcher intent can potentially grab a first page spot without requiring extensive backlinks. Creating truly remarkable resources searchers love gives you a fighting chance!<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item\"><div class=\"accordion-heading\"><div class=\"accordion-icon\"><span class=\"accordion-icon-open\"><i class=\"fas fa-minus\"><\/i><\/span><span class=\"accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span><\/div><h3 class=\"accordion-text\"><span class=\"ez-toc-section\" id=\"How_can_I_optimize_my_sites_internal_linking_structure\"><\/span>How can I optimize my site&#8217;s internal linking structure?<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><div class=\"accordion-body\"><div class=\"accordion-content\">\n<p>Link to related content across your site frequently using anchor text keywords you want each page to rank for. This imitates external backlinks within your site for boosted relevance signals.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"accordion-item\"><div class=\"accordion-heading\"><div class=\"accordion-icon\"><span class=\"accordion-icon-open\"><i class=\"fas fa-minus\"><\/i><\/span><span class=\"accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span><\/div><h3 class=\"accordion-text\"><span class=\"ez-toc-section\" id=\"Should_I_use_keywords_in_image_file_names_and_alt_text\"><\/span>Should I use keywords in image file names and alt text?<span class=\"ez-toc-section-end\"><\/span><\/h3><\/div><div class=\"accordion-body\"><div class=\"accordion-content\">\n<p>Yes take advantage of image SEO &#8211; rename files and use descriptive alt text with target keywords where logical. Don&#8217;t force keywords that don&#8217;t fit the image though. Moderation is key.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welcome! If you&#8217;re here, there&#8217;s a good chance you&#8217;re interested in learning the magical art of SEO copywriting. Stick around and I&#8217;ll do my best to explain what it&#8217;s all about in an entertaining yet informative way. By the end, you&#8217;ll understand exactly what SEO copywriting is, why SEO is important, and how to start [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_breakdance_hide_in_design_set":false,"_breakdance_tags":""},"categories":[4],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/posts\/353"}],"collection":[{"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/comments?post=353"}],"version-history":[{"count":12,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/posts\/353\/revisions"}],"predecessor-version":[{"id":549,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/posts\/353\/revisions\/549"}],"wp:attachment":[{"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/media?parent=353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/categories?post=353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/me.gamedaybabyblog.com\/wp-json\/wp\/v2\/tags?post=353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}