<\/span><\/h2>\n\n\n\nFor images:<\/strong><\/p>\n\n\n\n\nUse relevant image file names – Name image files using your target keywords so search engines can properly index them. Avoid generic names like image1.jpg.<\/li>\n\n\n\n Include alt text – Add appropriate alt text that includes your keywords. This text is read by search engines and screen readers.<\/li>\n\n\n\n Optimize image size – Reduce image file size without sacrificing resolution. Larger images take longer to load and can negatively impact user experience and SEO.<\/li>\n\n\n\n Compress image files – Use image compression software to reduce image file sizes without distorting the image. This helps boost page speed.<\/li>\n<\/ul>\n\n\n\nFor videos:<\/strong><\/p>\n\n\n\n\nUse keyword rich video titles and descriptions<\/li>\n\n\n\n Add relevant keyword rich captions, transcriptions or subtitles – These help search engines understand the content of the video.<\/li>\n\n\n\n Include targeted keywords in the video meta data tags like title, description and tags.<\/li>\n\n\n\n Embed your videos on your website – This allows search engines to properly crawl and index your videos.<\/li>\n\n\n\n Link videos to relevant, related content on your site – This helps establish credibility and shows search engines that your video is relevant to your website’s topic.<\/li>\n\n\n\n Optimize your video thumbnails – Make thumbnails large, clear and visually interesting. Include keyword rich alternative text for thumbnails.<\/li>\n<\/ul>\n\n\n\n<\/span>Create internal links<\/span><\/h2>\n\n\n\nHere are some tips to create effective internal links for SEO:<\/p>\n\n\n\n
\nLink within similar or related pages – Connect pages within your site that are closely related by topic. This shows search engines that those pages are part of the same topic cluster.<\/li>\n\n\n\n Use anchor text strategically – Use relevant keywords and phrases as anchor text for internal links. This passes link equity and relevancy to the target page for those keywords.<\/li>\n\n\n\n Use pagination – Break up lengthy pages into multiple pages and link them through pagination. This helps search engines crawl all pages easily.<\/li>\n\n\n\n Link to important pages – Create internal links to important pages like your About Us, Contact and others from multiple other pages. This helps pass more link equity and authority.<\/li>\n\n\n\n Create a sitemap – Develop a XML sitemap listing all your pages to help search engines crawl your site thoroughly and discover any missed internal links.<\/li>\n\n\n\n Link from long-form content – Link from blog posts and other in-depth pages to relevant category, product or service pages. This helps pass relevancy and authority.<\/li>\n\n\n\n Create logical header links – Link to other pages from headers and subheaders within logically organized, long pages. This makes navigation easy for visitors.<\/li>\n\n\n\n Update broken links – Regularly check all internal links for broken links and fix them immediately. This ensures search engines can properly crawl your entire site.<\/li>\n\n\n\n Add navigation menus – Include internal link lists in your site footer and side navigation menus to connect related pages.<\/li>\n<\/ul>\n\n\n\n<\/span>Review for optimizations<\/span><\/h2>\n\n\n\nHere are some tips for periodically reviewing and optimizing your content for SEO:<\/p>\n\n\n\n
\nCheck for outdated information – Update any facts, figures, statistics or other time-sensitive information to keep the content fresh and relevant.<\/li>\n\n\n\n Check for broken links – Run a link checker tool to find and fix any broken internal or external links in the content. This helps improve the user experience.<\/li>\n\n\n\n Check for changes in keywords – Review your target keywords to see if there are any more relevant or higher-performing keywords you can optimize for. Update the content accordingly.<\/li>\n\n\n\n Review image optimizations – Ensure all images have relevant filenames, alt text and are optimized for size and load speeds. Compress as needed.<\/li>\n\n\n\n Check for duplicate content – Scan the content for possible duplicate sections and consolidate or remove as required to avoid duplicate content issues.<\/li>\n\n\n\n Review use of headings – Make sure heading tags (H2, H3, etc.) are used properly and strategically within the content to highlight important topics.<\/li>\n\n\n\n Check internal links – Ensure all internal links are relevant, non-broken and use appropriate anchor text with relevant keywords and phrases.<\/li>\n\n\n\n Test for readability – Run a readability test to check the text for improvements to things like sentence length, use of jargon, and variety of word choices.<\/li>\n\n\n\n Consider keyword changes – Check search engine results and analytics to see if your current main keywords still make sense or if you could target more relevant or high-intent keywords.<\/li>\n\n\n\n Review schema markup – Check if schema markup (JSON-LD, Microdata, etc.) used in the page is still updated, relevant and accurate.<\/li>\n<\/ul>\n\n\n\n<\/span>SEO Copywriting Checklist<\/span><\/h2>\n\n\n\nTo ensure your content is optimised for search engines, use this checklist<\/strong>!<\/p>\n\n\n\nNo.<\/th> Checklist Item<\/th> Description<\/th><\/tr><\/thead> 1.<\/td> Keyword Research<\/td> Identify primary and secondary keywords relevant to your topic. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find high search volume and low competition keywords.<\/td><\/tr> 2.<\/td> Focus Keyword<\/td> Choose a primary focus keyword for your content. This should be the most relevant and searched-for term in your niche.<\/td><\/tr> 3.<\/td> Title Tag<\/td> Create a compelling and SEO-friendly title tag that includes your focus keyword. Keep the title under 60 characters to avoid truncation in search results.<\/td><\/tr> 4.<\/td> Meta Description<\/td> Write an informative and engaging meta description that includes your focus keyword. Keep the meta description under 155 characters.<\/td><\/tr> 5.<\/td> URL Structure<\/td> Use a clean and descriptive URL structure that includes your focus keyword. Avoid using special characters, numbers, or unnecessary words.<\/td><\/tr> 6.<\/td> Heading Tags<\/td> Use heading tags (H1, H2, H3, etc.) to break up your content and make it more readable. Include your focus keyword in the H1 tag and secondary keywords in H2 and H3 tags when possible.<\/td><\/tr> 7.<\/td> Keyword Density<\/td> Maintain a natural keyword density of around 1-2% for your focus keyword. Avoid over-optimization by varying your keyword usage with synonyms and related terms.<\/td><\/tr> 8.<\/td> Internal Links<\/td> Include relevant internal links to other pages on your website. This helps establish content hierarchy and improve user experience.<\/td><\/tr> 9.<\/td> External Links<\/td> Link to high-quality, authoritative external sources. This helps build credibility and trust with your audience.<\/td><\/tr> 10.<\/td> Image Optimization<\/td> Use descriptive file names, alt tags, and captions for your images. Compress images to reduce page load times and improve user experience.<\/td><\/tr> 11.<\/td> Readability<\/td> Write clear, concise, and engaging content that is easy to read and understand. Use short sentences, paragraphs, and bullet points when appropriate.<\/td><\/tr> 12.<\/td> Call-to-Action (CTA)<\/td> Include a clear and compelling CTA that encourages users to take a desired action, such as signing up for a newsletter or purchasing a product.<\/td><\/tr> 13.<\/td> Mobile Optimization<\/td> Ensure your content is optimized for mobile devices, as a growing number of users access content on smartphones and tablets.<\/td><\/tr> 14.<\/td> Social Sharing<\/td> Include social sharing buttons to encourage users to share your content on social media platforms.<\/td><\/tr> 15.<\/td> Content Length<\/td> Aim for a content length of at least 1,000 words for better search engine ranking. However, prioritize quality over quantity. Longer content should still be engaging and relevant.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n