01 / Development
WEB DEVELOPER IN SINGAPORE
I build websites and
content that are functional
and beautiful.
Bridging creative design, technical excellence, and business strategy. I don't just build websites; I build scalable assets that make money.
DXconst growth = strategy +
craft + performance;
craft + performance;
"75% of consumers admit to making judgments on a company's credibility based on the company's website design."Stanford Web Credibility Research
01 / Core services
Everything your digital
presence needs to scale.
Tailored solutions for businesses ready to turn attention into action.
Custom Web
Blazing-fast websites built with HTML, CSS, JavaScript, React, and TypeScript, all tailored to your business.02 / CMS
Custom CMS
Development
Admin consoles designed around your business, with content management, workflow features, and 0 plugin bloat or security risks.03 / Commerce
eCommerce
Solutions
WooCommerce stores that streamline checkout and maximise average order value.04 / Growth
SEO & SEM
Strategy
Technical SEO and campaigns engineered for visibility and ROI.05 / Automation
AI
Chatbot
AI chatbots that provide smarter support, qualify leads, and answer customer questions around the clock.06 / Direction
Creative
Design
Professional visual design that makes your brand feel attractive and credible.03 / How I build websites
A complete system,
not a single stack.
Every project starts with the right foundation, then adds only the technology that supports your growth. Explore each layer of the build below.
Stage 01 / Foundation
Start with structure that both people and search engines understand.
I map the customer journey, site hierarchy, and conversion paths before writing semantic HTML5. This is the real frontend foundation: accessible, responsive, fast, and built for SEO from the first line.
Stage 02 / Experience
Make the foundation feel effortless, fluid, and memorable to use.
CSS gives the interface its visual system, responsiveness, and dark-mode elegance. JavaScript & React add fluid micro-interactions and dynamic state. Design is engineered to convert attention into engagement.
Stage 03 / Operations
Give your team complete autonomy to manage content and sales.
For content-driven sites, I build flexible custom WordPress / headless CMS editors. For stores, WooCommerce & Shopify power seamless checkout and scalable catalogue management.
Stage 04 / Scale
Measure what works, then automate repetitive business workflows.
Launch is just the beginning. I integrate custom analytics and technical SEO pipelines, then harness Gemini & OpenAI APIs to automate customer support, lead capture, and content generation.
Active Phase01 / 04 — Foundation
https://dengxiang.dev/previewLIVE DEMO
Semantic Structure
<header> <main> <section>
Fluid Motion & UI
CSS Grid + React State + Motion
CMS & Commerce Engine
Shopify / WP / SQL Engine
Growth & AI Workflows
GA4 + SEO + Gemini AI Workflows
Real-time Architecture Visualization
02 / Selected work
Web Design &
Development Projects.
A closer look at the strategy, interface, and systems behind selected projects.
Retail / Singapore
The Travel Store
A polished Shopify store for a Singapore retailer of luggage and travel essentials, designed to make product discovery and purchasing feel effortless.
Scope
- Shopify development
- Product catalogue management
- UI/UX design
- SEO content strategy
Designed and developed the storefront across the frontend and Shopify backend, then built out product listings with luggage imagery, pricing, descriptions, variants, and search-ready metadata. I also created blog content structured to bring relevant organic traffic into the store and support long-term SEO growth.
ShopifyeCommerceUI/UXProduct DataSEOContent
Co-living / Singapore
CoHome SG
A completely custom, CMS-driven platform for a Singapore co-living operator—built from the frontend through to the database.
Scope
- Frontend development
- Backend development
- Custom CMS
- Technical SEO
Built using HTML, CSS, and JavaScript, with a SQL-backed administration system. Authorised staff can log in to manage properties and tenant information, with updates reflected directly on the public website. The custom CMS gives the CoHome team a practical way to keep listings current, update availability, and manage essential operational content without relying on developers for everyday changes.
HTMLCSSJavaScriptSQLCMSSEO
04 / Why work with me
I do code, design
& marketing.
This means I can build the engine (code), make the car look beautiful (design), and also drive the passengers to it (marketing).
05 / Experience timeline
Web Content SEO Specialist
eCommerce company
AI Startup Experience
Building with emerging technology
Creative Designer
Marketing agency
06 / The roadmap
The 3-step success
blueprint.
No guesswork—just a proven route from concept to cash-flow.
Discovery & Strategy
Audit your market, define your ideal customer, and map a site architecture for SEO and conversion.
Agile Development
React or WordPress, your choice. Clean code, lightning-fast loads, and mobile responsiveness.
Launch & Growth
Launch cleanly, then use tracking and analytics to see exactly where your customers come from.
Growth calculator
Stop leaking
revenue.
See what a high-performing website could be making for your business.
The "average" website 1% conversion
$500 /moWith an optimised site 2% conversion
$1,000 /mo07 / FAQ
Questions,
answered.
Do you work with startups or established businesses?
I work with both. The important thing is a clear problem to solve and the ambition to build a better digital presence.
What is your typical turnaround time?
Most focused websites take between four and eight weeks from strategy to launch, depending on scope.
Will I be able to edit the website myself?
Yes. When WordPress or a CMS is the right fit, I build an editing experience your team can use confidently.
Have a project in mind?