WEB DEVELOPER IN SINGAPORE

I build websites and
content that are functional
and beautiful.

Bridging creative design, technical excellence, and business strategy. I don't just build websites; I build scalable assets that make money.

Explore services
"75% of consumers admit to making judgments on a company's credibility based on the company's website design."
Stanford Web Credibility Research

01 / Core services

Everything your digital
presence needs to scale.

Tailored solutions for businesses ready to turn attention into action.

01 / Development

Custom Web
Development

Blazing-fast websites built with HTML, CSS, JavaScript, React, and TypeScript, all tailored to your business.

02 / CMS

Custom CMS
Development

Admin consoles designed around your business, with content management, workflow features, and 0 plugin bloat or security risks.

03 / Commerce

eCommerce
Solutions

WooCommerce stores that streamline checkout and maximise average order value.

04 / Growth

SEO & SEM
Strategy

Technical SEO and campaigns engineered for visibility and ROI.

05 / Automation

AI
Chatbot

AI chatbots that provide smarter support, qualify leads, and answer customer questions around the clock.

06 / Direction

Creative
Design

Professional visual design that makes your brand feel attractive and credible.

02 / Selected work

Web Design &
Development Projects.

A closer look at the strategy, interface, and systems behind selected projects.

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01 / 04

Retail / Singapore

The Travel Store

A polished Shopify store for a Singapore retailer of luggage and travel essentials, designed to make product discovery and purchasing feel effortless.

Scope

  • Shopify development
  • Product catalogue management
  • UI/UX design
  • SEO content strategy

Designed and developed the storefront across the frontend and Shopify backend, then built out product listings with luggage imagery, pricing, descriptions, variants, and search-ready metadata. I also created blog content structured to bring relevant organic traffic into the store and support long-term SEO growth.

ShopifyeCommerceUI/UXProduct DataSEOContent
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01 / 06

Co-living / Singapore

CoHome SG

A completely custom, CMS-driven platform for a Singapore co-living operator—built from the frontend through to the database.

Scope

  • Frontend development
  • Backend development
  • Custom CMS
  • Technical SEO

Built using HTML, CSS, and JavaScript, with a SQL-backed administration system. Authorised staff can log in to manage properties and tenant information, with updates reflected directly on the public website. The custom CMS gives the CoHome team a practical way to keep listings current, update availability, and manage essential operational content without relying on developers for everyday changes.

HTMLCSSJavaScriptSQLCMSSEO
Expanded The Travel Store website screenshot
The Travel Store01 / 08
Expanded CoHome SG website screenshot
CoHome SG01 / 11

04 / Why work with me

I do code, design
& marketing.

This means I can build the engine (code), make the car look beautiful (design), and also drive the passengers to it (marketing).

Code, design and marketing unified

05 / Experience timeline

Now

Web Content SEO Specialist

eCommerce company

01 year

AI Startup Experience

Building with emerging technology

03 years

Creative Designer

Marketing agency

06 / The roadmap

The 3-step success
blueprint.

No guesswork—just a proven route from concept to cash-flow.

01

Discovery & Strategy

Audit your market, define your ideal customer, and map a site architecture for SEO and conversion.

02

Agile Development

React or WordPress, your choice. Clean code, lightning-fast loads, and mobile responsiveness.

03

Launch & Growth

Launch cleanly, then use tracking and analytics to see exactly where your customers come from.

Growth calculator

Stop leaking
revenue.

See what a high-performing website could be making for your business.

Revenue potential

The "average" website 1% conversion

$500 /mo

With an optimised site 2% conversion

$1,000 /mo
Potential yearly increase+$6,000
Estimate based on improving conversion from 1% to 2%.

07 / FAQ

Questions,
answered.

Do you work with startups or established businesses?

I work with both. The important thing is a clear problem to solve and the ambition to build a better digital presence.

What is your typical turnaround time?

Most focused websites take between four and eight weeks from strategy to launch, depending on scope.

Will I be able to edit the website myself?

Yes. When WordPress or a CMS is the right fit, I build an editing experience your team can use confidently.

Let's work together

Ready to build something great?

Whether you need a new website, want to scale your existing platform, or have a project in mind—I'd love to hear about it.

Email dengxiang2022@gmail.com
LinkedIn Connect with me
Based in Singapore